The response to virtual, augmented and mixed reality has been decidedly ho-hum so far.
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Cook and other Apple executives avoided referring to the metaverse in their presentations, describing the Vision Pro as the company’s first leap into “spatial computing” instead. If the new device turns out to be a niche product, it would leave Apple in the same bind as other major tech companies and startups that have tried selling headsets or glasses equipped with technology that either thrusts people into artificial worlds or projects digital images with scenery and things that are actually in front of them - a format known as “augmented reality.”įacebook founder Mark Zuckerberg has been describing these alternate three-dimensional realities as the “metaverse.” It’s a geeky concept that he tried to push into the mainstream by changing the name of his social networking company to Meta Platforms in 2021 and then pouring billions of dollars into improving the virtual technology.īut the metaverse largely remains a digital ghost town, although Meta’s virtual reality headset, the Quest, remains the top-selling device in a category that so far has mostly appealed to video game players looking for even more immersive experiences. Apple also developed a technology to create three-dimensional digital version of each user to display during video conferencing. The goggles will be equipped with 12 cameras, six microphones and variety of sensors that will allow users to control it and various apps with just their eyes and hands. The company emphasized that it drew upon its past decades of product design during the years it spent working on the Vision Pro, which Apple said involved more than 5,000 different patents.
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The headset could become another milestone in Apple’s lore of releasing game-changing technology, even though the company hasn’t always been the first to try its hand at making a particular device.Īpple’s lineage of breakthroughs date back to a bow-tied Jobs peddling the first Mac in 1984 -a tradition that continued with the iPod in 2001, the iPhone in 2007, the iPad in 2010, the Apple Watch in 2014 and its AirPods in 2016.Īpple CEO Tim Cook speaks during an annoucement of new products on the Apple campus Monday, June 5, 2023, in Cupertino, Calif.
Vision Pro will sell for $3,500 once it’s released in stores early next year. (AP Photo/Jeff Chiu)Īlthough Apple executives provided an extensive preview of the headset’s capabilities during the final half hour of Monday’s event, consumers will have to wait before they can get their hands on the device and prepare to pay a hefty price to boot. The Apple Vision Pro headset is displayed in a showroom on the Apple campus in Cupertino, Calif., at the company’s annual developers conference, Monday, June 5, 2023. “This marks the beginning of a journey that will bring a new dimension to powerful personal technology,” Cook told the crowd. (AP) - Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the public’s imagination.Īfter years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek goggles - dubbed “Vision Pro” - at the the company’s annual developers conference held on a park-like campus in Cupertino, California, that Apple’s late co-founder Steve Jobs helped design. MoreĪshtabula, Ohio area prices were up 1.CUPERTINO, Calif. About Ashtabula, Ohio Ashtabula /æʃtəˈbjuːlə/ ash-tə-BYEW-lə is a city in Ashtabula County, Ohio, United States, and the center of the Ashtabula Micropolitan Statistical Ar.
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